Top Tips For Retail Jewelry Displays And Packaging That Sells

By Shawn Hunter


If you have a beautiful line of jewelry that you want to sell, then you got to use the perfect pitch to appeal to your clients. In addition, you also have to find retail jewelry displays and packaging to ensure that the clients love what they are looking at. Here are some of the tips to remember when improving the display cases.

First, there is a need to think about scale and proportion. This is because you have to select the valuables that will fit well with a case you plan to use. Whenever you are displaying it at the gallery or trade show, pick the displays that are neither too small or too large. It should be just the perfect fit for all valuables.

There must be balance with this display as well. This is mainly because you need to ensure that nothing conflicts with what you wish to portray. This means that there should be no conflicting visuals. There needs to be a consistent look all throughout your pieces, in the shape, color, or even in the texture.

Think about the depth and dimensions too. The buyers will actually have a hard time looking at your pieces when they are showcased on the same planes. It is good to use risers for that then. An alternative would be displays with different heights. With these, you could have the customers start at one point and move to another with ease.

Contrast. When it comes to the displays, you only have ten to fifteen seconds leeway to grab the attention of potential customers. By taking advantage of a product's contrast, you can actually increase the appeal of that beautiful jewelry you are showcasing with ease. This can be a powerful way of grabbing client's attention.

The color scheme must be decided on beforehand too. Color is actually another factor that can tempt potential buyers into putting their money on your displays. Just match it well since too much color can take away to beauty of your valuables. Keep consistent with the color scheme as well.

Take advantage of mirrors as well as proper lighting. When you make use of these two things, you can find a great way to add depth to your space. With mirrors, you can use that to invite the clients to try your offered pieces on. They could easily fall in love with what you have to offer when they know how it looks like on them.

Organize the jewelry you desire to showcase. Do not cram too many of the jewelry pieces into the display case. It will be very difficult for clients to focus on one purchase when there are many of the said valuables being showcased. You can just arrange them in groupings, focusing more on what you desire to display.

There must be a proper price for the valuables. The price tag must already be added into the said product so that buyers do not have to wait in line just to ask about the price. Spare them the effort of having to call a saleslady just so they can ask how much the product cost and if it fits with what budget they have.




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