How To Boost Your Sales Through Better Retail Jewelry Displays And Packaging

By Dorothy Campbell


When it comes to jewelry, appearance matters a great deal. Therefore, if you want to increase your business revenues, it is essential that you show off and package your items in the best possible manner. Make the most of your retail jewelry displays and packaging by doing a couple of things.

Find a display that is large enough for you to use to show off all your items. This will prevent you from overcrowding your items, which may come across as being quite careless and unprofessional. The proper sized display will also save you the cost of buying a case that is too big, yet you will not use it to its fullest potential. The size of the display should also be appropriate to your selling point. This is whether you are in a large shopping mall, in a small shop or you are having an exhibition at a trade show.

How you use colors matter. Clients will be attracted to colorful displays that have been well laid out. When choosing a display case, go for one which is not too colorful, preferably one which is white or transparent. If the case has a color that is too strong, it means that the case will stand out more than the items displayed in it. This will make it hard for clients to see your items.

Use lighting to maximum effect. Make sure that there is enough lighting for your clients to see your products well. If natural light is not sufficient where you are, have light bulbs installed on the case. You can have a light placed on each shelf. You can use white lighting or colored lighting.

Incorporating mirrors in the design of your case is advisable. The shelves of your display can have mirrors or you can put mirrors on top of the display. The benefit of having mirrors is that it gives your clients an opportunity to try out various pieces of accessories and see if the items are suitable for them.

Put all the items on display in order. A disorderly display will make customers keep off since it will be hard for them to see anything. If you have a lot of stuff, do not put all of them on display, as it will be hard for you to organize them.

Include the prices of items that are on display. This is mainly because the cost of the items play a major role in helping clients to decide if they will buy something or not. This will also be advantageous if you are in a high traffic area, like a trade show, since having everyone ask you the price of each item you have will take up too much of your time and may result in lost sales.

Pack the items nicely once someone buys them. Avoid using substandard packing materials. Take time to come up with good packages that your clients will enjoy having. It will help them feel appreciated and the positive experience may make them come back to buy more stuff.




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