The daily running of an online apparel store doesn't have to be a grind. If you know what's important and how to deal with various aspects of the business, it can run quite smoothly. That sort of knowledge comes with experience, so we've collected the thoughts and knowledge of various experienced online vendors for you to help you gain insight in to running a successful online apparel store.
Some of your customers simply discard the 'thank you' notes sent by you, as they know that they are auto responded notes. To gain the confidence of such customers, it's is better to send personal emails from time to time showing your gratitude. You have to travel this extra mile to be honest in expressing your gratitude.
In case of delivering large clothing, it is better to offer a flat rate to your customers. Different apparel require different shipping charges. So it is suggestible to have wide range of shipping rates so that the customers may pick the best one for themselves. Amongst these a flat rate is the most reliable one and easy option.
Know the regulations. If you sell online, you have to follow a number of laws and regulations to ensure you trade fairly, including the Data Protection Act 1998, the Electronic Commerce Regulations 2002, and the Consumer Protection (Distance Selling) Regulations 2000. These ensure that personal data provided by customers is kept secure, apparel and services meet quality and suitability standards, and online contracts are legally binding.
If you set an appointment to meet with a customer in person, make sure to be on time. Be professional yet personable. Offer your customer special incentives and warranties on apparel. Discuss the details of the apparel product with your customer and offer a warranty agreement. If the transaction goes well, ask the buyer for a positive review.
Pick a E-commerce marketing solution that has a robust set of marketing tools. Do your own social media promotion and drive visitors to your website for 'free'. Great social media tools include, for example, a store blog, 'Sharing' and 'Liking' apparel on sites like Facebook, Twitter, Pinterest and Google Plus. You can invest in a social media specialist, as there can be a lot of work involved to reach the full potential.
Offer your customers a wide range of communication options so that they might be able to contact you instantly. Phone, emails, website would do great for an efficient and effective communication. It is recommended to give quick response to your customers. Avoid asking loads of questions from your customer during the purchasing process.
When shipping apparel product to your customers make sure that all shipments are tracked. This will ensure that customers receive their apparel. It will also let you know if a customer is being honest when they say they have not received a shipment. It will also protect you from fraud and make sure your customers are satisfied.
Some of your customers simply discard the 'thank you' notes sent by you, as they know that they are auto responded notes. To gain the confidence of such customers, it's is better to send personal emails from time to time showing your gratitude. You have to travel this extra mile to be honest in expressing your gratitude.
In case of delivering large clothing, it is better to offer a flat rate to your customers. Different apparel require different shipping charges. So it is suggestible to have wide range of shipping rates so that the customers may pick the best one for themselves. Amongst these a flat rate is the most reliable one and easy option.
Know the regulations. If you sell online, you have to follow a number of laws and regulations to ensure you trade fairly, including the Data Protection Act 1998, the Electronic Commerce Regulations 2002, and the Consumer Protection (Distance Selling) Regulations 2000. These ensure that personal data provided by customers is kept secure, apparel and services meet quality and suitability standards, and online contracts are legally binding.
If you set an appointment to meet with a customer in person, make sure to be on time. Be professional yet personable. Offer your customer special incentives and warranties on apparel. Discuss the details of the apparel product with your customer and offer a warranty agreement. If the transaction goes well, ask the buyer for a positive review.
Pick a E-commerce marketing solution that has a robust set of marketing tools. Do your own social media promotion and drive visitors to your website for 'free'. Great social media tools include, for example, a store blog, 'Sharing' and 'Liking' apparel on sites like Facebook, Twitter, Pinterest and Google Plus. You can invest in a social media specialist, as there can be a lot of work involved to reach the full potential.
Offer your customers a wide range of communication options so that they might be able to contact you instantly. Phone, emails, website would do great for an efficient and effective communication. It is recommended to give quick response to your customers. Avoid asking loads of questions from your customer during the purchasing process.
When shipping apparel product to your customers make sure that all shipments are tracked. This will ensure that customers receive their apparel. It will also let you know if a customer is being honest when they say they have not received a shipment. It will also protect you from fraud and make sure your customers are satisfied.
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