If you're thinking about selling vintage handmade jewelry on the internet, then you might want to consider Etsy. It's an e-commerce site which specialises in the sale of vintage objects as well as art and craft items. All items for sale must be more than 20 years old and the site charges you twenty cents per item you advertise. However, opening an Etsy shop is free.
Setting up a shop on the site is fairly easy. You just need to register with them, and sign-up to their selling option. Then you need to decide which language your shop will use and which currency you want to trade in. If need be, both of these can be changed after you've opened the shop. Then you'll need to give your shop a name and a look. Also, you'll need to indicate how you want customers to pay you and give Etsy your own billing information.
In order to make things easier for your customers, you may add sections to your store which will display items according to group. You're allowed to have anything up to ten sections. You must give browsers the option of viewing all of your products as one group though. You can change the titles of your sections at any time and alter which order they come in.
To generate more traffic to your shop, you can connect it to Twitter and Facebook. This is very simple to do and Etsy offer instructions. It will also add a Facebook like button as well as a tweet button to make it easier for people to spread the word about your store.
It is important to have a proper business plan for your online store. This will help you to identify your objectives and give direction to your efforts. It is never easy to make money and you will have to take a professional approach. Etsy will not do the work for you.
Having excellent quality product photography is crucial. Remember that browsers will not be able to touch your items so the picture is the only thing they will be able to go on. Make sure they are nice and clear. Take shots of the item from different angles. If a shopper sees it from 4 or 5 angles it might tell them all they need to know in order to buy.
It's really important that you price your items correctly. When doing this, take into consideration the cost of making them, the time you spend and how much it will cost you to ship your items to the buyer. On top of that, you will want to work out what profit you might be able to make.
You must try and understand who your target market is. The easiest way to do this is to imagine who your perfect customer might be. You might want to think about what sex they are, how old they are, what they do for a living and where in the country they live. This will help you to tailor your marketing accordingly and hopefully sell more vintage handmade jewelry.
Setting up a shop on the site is fairly easy. You just need to register with them, and sign-up to their selling option. Then you need to decide which language your shop will use and which currency you want to trade in. If need be, both of these can be changed after you've opened the shop. Then you'll need to give your shop a name and a look. Also, you'll need to indicate how you want customers to pay you and give Etsy your own billing information.
In order to make things easier for your customers, you may add sections to your store which will display items according to group. You're allowed to have anything up to ten sections. You must give browsers the option of viewing all of your products as one group though. You can change the titles of your sections at any time and alter which order they come in.
To generate more traffic to your shop, you can connect it to Twitter and Facebook. This is very simple to do and Etsy offer instructions. It will also add a Facebook like button as well as a tweet button to make it easier for people to spread the word about your store.
It is important to have a proper business plan for your online store. This will help you to identify your objectives and give direction to your efforts. It is never easy to make money and you will have to take a professional approach. Etsy will not do the work for you.
Having excellent quality product photography is crucial. Remember that browsers will not be able to touch your items so the picture is the only thing they will be able to go on. Make sure they are nice and clear. Take shots of the item from different angles. If a shopper sees it from 4 or 5 angles it might tell them all they need to know in order to buy.
It's really important that you price your items correctly. When doing this, take into consideration the cost of making them, the time you spend and how much it will cost you to ship your items to the buyer. On top of that, you will want to work out what profit you might be able to make.
You must try and understand who your target market is. The easiest way to do this is to imagine who your perfect customer might be. You might want to think about what sex they are, how old they are, what they do for a living and where in the country they live. This will help you to tailor your marketing accordingly and hopefully sell more vintage handmade jewelry.
About the Author:
If you would like to shop online for quality vintage handmade jewelry, take a look at earthyadventuresjewelry.com. To check out the many exciting selections from Earthy Adventures Jewelry Resources visit us online today at http://earthyadventuresjewelry.com.
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