The word naartjie is a South African one used to refer to a sweet, citrus fruit, smaller than an orange. The Naartjie kids clothes brand is proudly South African in origin and has grown from its beginnings in a garage in Cape Town into an internationally recognized company. The worldwide rights to the brand were purchased by Naartjie USA and there are now many stores in the USA and some in the Middle East with more to come. The very successful e-commerce sites are growing too.
What is it that is so appealing about this brand? There are many factors that attract a devoted following. It is playful, whimsical and vibrant, making it well suited to the imaginative and fun aspects of childhood. The garments are of excellent quality and can withstand hours of play. They are also trendy without sacrificing any practicality and comfort as a result.
The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.
The brand stays abreast of current trends and translates them into clothing appreciated not only the parents who buy them but the children who wear them too. New collections are produced on a yearly basis, using current colors, prints and designs. Every second year one outfit is released for fans of the Jie Jie range. This range is named after a fairy who lives at the foot of Table Mountain in Cape Town.
The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.
Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.
On the websites it is simple to shop by category and place an order. Vouchers or e-gift cards can also be used. Payment is made through a secure site called Payfast and the payment method is usually through credit card or internet banking. Terms and conditions regarding shipping, returns and other details are available. A size guide is also available online. Size of clothing and shoes is determined by the height and weight of the child. A foot measuring guide can be downloaded to see exactly what size suits a child best.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.
What is it that is so appealing about this brand? There are many factors that attract a devoted following. It is playful, whimsical and vibrant, making it well suited to the imaginative and fun aspects of childhood. The garments are of excellent quality and can withstand hours of play. They are also trendy without sacrificing any practicality and comfort as a result.
The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.
The brand stays abreast of current trends and translates them into clothing appreciated not only the parents who buy them but the children who wear them too. New collections are produced on a yearly basis, using current colors, prints and designs. Every second year one outfit is released for fans of the Jie Jie range. This range is named after a fairy who lives at the foot of Table Mountain in Cape Town.
The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.
Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.
On the websites it is simple to shop by category and place an order. Vouchers or e-gift cards can also be used. Payment is made through a secure site called Payfast and the payment method is usually through credit card or internet banking. Terms and conditions regarding shipping, returns and other details are available. A size guide is also available online. Size of clothing and shoes is determined by the height and weight of the child. A foot measuring guide can be downloaded to see exactly what size suits a child best.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.
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