A Guide To Selling Jewelry For Non-Internet Savvy

By Jane Adams


Our online jewelry business guide is well equipped with research findings on creating and maintaining a web-based store. Make sure you read through this guide and have all of the knowledge you can possibly have before venturing out on your own.

Make sure you always acknowledge you customers. If a customer places an order they should immediately receive a receipt from you acknowledging their purchase. This is a good gesture and your customers will appreciate your promptness. This will keep them coming back for more.

It's important to know what your competitors are doing at all times. Ask a friend to comb through your competitor's site and find ways you can beat them. Offering competitive prices and unique jewelry will help you beat them everytime.

To let your customers know about sales and new jewelry product launches collect as many email addresses as possible. This is a great way to keep your customers informed, and to always be able to get in touch with them.

October is known to be the kick off month for online holiday shopping. Use this month to get prepared for the holiday season rush, and offer early shopping incentives to help deter customers from the last minute shopping.

Make sure to advertise your online jewelry store in more than one online forum. You should place your advertisements in the print mediums as well. Don't forget to include your contact information on business cards, magazine ads, packaging and other publications, to attract your customer. You can use the opportunities of press releases also for this purpose.

You should add Meta keywords to your site to help others find you. Search engines have an easier time increasing rankings for sites that have added Meta tags to their websites.

Before your auction closes, cancel bids from buyers who are known to submit phony bids. If you believe one of your buyers has made a bid he does not intend to keep if he wins the auction, you might be able to cancel his bid (depending on the auction service's policies), but only before the auction closes. Some auction sites even allow you to restrict an auction to pre-approved bidders or buyers only.

It's important you familiarize yourself with any third party website you are contemplating using. One way to do this is to become a buyer of that site and learn how the process works. Once you have figured that out you can become a seller on the site.

Be honest about how much the jewelry product really costs to ship. If someone buys an item for two dollars, they will not be willing to pay eight dollars for shipping and handling. Overcharging for shipping is considered price gauging and seriously frowned upon and can sometimes result in being kicked off




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